Freelance Writing is in-demand in the digital age. Every business needs a writer to sell their services, maintain a facebook page, create marketing strategies, and so much more.
There are two disciplines in writing that people get confused with. These are copywriting and content writing.
Yes, they are different. The writing style, the purpose, even the tone used, is distinct from each other. It’s good to know the difference to hone our skills in the practice properly. Here are the key differences between copywriting versus content writing.
Content Writing vs Copywriting
The significant differences between these disciplines are the purpose of why it’s written. Content writing aims to inform the target audience of relevant information they might be interested in.
For example, if you are a remittance company for Filipinos in Australia, you may want to write blog articles about OFW visas, taking care of your family in long-distance, or the latest news in the Philippines.
In content writing, you are aiming to engage with your target clients. You build their trust and interest in your brand.
On the other hand, copywriting is intended for conversion or specific action. For example, you are selling a state-of-the-art laptop. An excellent copy guides you through the benefits of buying the item. And will carefully put multiple call-to-actions to get you to buy.
Direction and Language Pattern Used
Another significant difference is the language pattern used.
In copywriting, it’s usually a linear conversation where the copywriter crafts sentences so that the reader would want to read the next sentence to another.
Think of it like someone doing a 2-min presentation ending with a singular call-to-action which is to buy, to subscribe, or to insert-what-action-you-want-to-elicit.
Contrarily, content writing is multidirectional, where it’s like having a conversation with someone. Imagine talking to your friend about a topic you really like. There are side comments, by-the-ways, and links to relevant sources. As the conversation goes on, the writer wants to impart knowledge while letting you enjoy the talk.
Emphasis on Emotions vs. Facts
Although both can be used in copywriting and content writing, there is an apparent different use of emotion versus facts on both.
With content writing, it emphasizes facts more than emotions. The writer presents relevant information for the target market to benefit from. Often, it doesn’t have direct statements to buy the product.
Conversely, copywriting uses persuasive emotional language to get the client to buy that product.
Use Copywriting and Content Writing Hand in Hand
So which is better, copywriting or content writing? You actually need both.
Content writers build the trust of your consumers. It makes the job of copywriters way easier. When you gain their confidence, it’s easier to sell ideas and products. After all, no one buys from people they don’t like.
Everyone Can Write
Now that you know the significant differences, how can you be a writer? I believe everyone can write. You don’t have to graduate with a college degree to write well. In fact, the best content right now is the ones that are easily understood by most.
As a standard, you can target a Flesch readability score of 60-70 (English easily understood by 13-15 years old) for your writing. The lower the number, the better it can be understood. You can read about the Flesch readability score here.
With that, you need to understand the difference between copywriting and content writing. Hopefully, this article helps you in choosing what to focus on in your writing career. Good luck!
Running a successful business is not about that one time sale. It’s an influx of new customers and old ones that orders repeatedly every month. And hopefully, some of your repeat customers become advocates of your product and recommend you!
That’s how you usually grow your sales. And it also applies to your freelancing business. If you are freelancing in CSR or you have a growing freelancing practice, it’s good to equip yourself with skills in customer service. And it doesn’t need to cost that much.
Here are 5 ways to improve your customer service without costing you money.
Some customers who reach out might be frustrated. Some might be irate. And others might just talk too much. Be patient. You have to know how to handle them.
To give the best customer service, the first thing to do is to listen, especially when our clients are angry.
You need to listen to what they are saying. Yes, they might be furious. But you need to pick-up the root cause of their displeasure by actively listening to what they are really saying. Read between the lines. Do not listen while thinking of a reply already. Understand them to help them better.
Empathize With Your Clients
The worst case you can do is fight with your clients. Remember, it’s not about you. It’s about their problems with the product or service. It’s not about profusely defending your product. It will all sound like excuses for them.
Rather, empathize with them. See the problem from where they are coming from. Act like a friend with the intention to help them. Hopefully, this will calm your client and you can find a resolution to the problem.
Usually, customers who ask you for help are stressed with the situation. Do not fuel the fire. Use positive language to help them.
For example, you can’t comply with one of their demands that is not part of the contract. Let’s say they want you to post Instagram stories when you have a contract for just posting.
Negative way: “Hi, this is not part of the contract. There is an extra charge for this service”
Positive way: “Hi! We can add the IG story posting in the list of services you availed. It would cost around X. Would that be fine with you?”
It’s all about using a positive tone to address their concerns.
Know Your Services
You need to be an expert with the services you are offering. You need to understand how your product works so that you can help your clients when they have problems. This is common sense but its surprising that a lot don’t know their product well.
Customer Satisfaction Guaranteed
Improving your customer service experience will make your customers feel that you are not just here to profit, but that you are a sincere business owner with a brand they can trust. With these 5 simple tips, you can significantly increase customer satisfaction.
With that, let’s give our customers the best service we can offer!
As a freelancer, distractions take your attention away from your tasks at hand. You’re probably familiar with these scenarios.
Your friends might be dropping by. The kids are begging for attention or playing noisily. The dog barking at some blank space.
All these clamors for your attention limit your productivity. That’s why a separate “home office” is essential for your freelancing career.
And you don’t have to break the bank for it. If you’re can spend a little time, money, and effort to create your very own home office, then you’ve come to the right place. Here are 6 ways you can create your own home office that inspires productivity:
Find a Quiet Corner Where You Can Work in Peace
There must be a spot in your home where you can work in peace. Look for that exclusive work haven. It may be an extra room. A secluded place. Or as simple as a corner table.
When you find this space, you can start building your very own home office.
Get a Comfortable Chair with Adequate Support
If you have freelancing gigs that require you to sit long hours, invest in a comfortable chair.
It can improve your posture and avoid unnecessary problems like lower back pain and neck pain.
Have Clear Boundaries
When you have kids, they might not realize that you are working. This might also apply to your housemates.
Set a clear boundary. Use a divider to separate your home office from the rest. Let them know that when you are in your zone, you can’t be disturbed.
Use Scented Candles, Diffuse Essential Oils, and Add Some Greenery
Aromatherapy can be quite the mood-lifter, and it has health benefits!
Oils like jasmine and lavender can calm your senses to decide on tasks efficiently. And peppermint can increase your alertness and creativity (I can attest to this!)
You can also embellish your home office with potted herbs, plants, and scented candles. By doing this, be prepared to be inspired to create your masterpiece.
Install Good Lighting
We often neglect the lighting of our workspace. Adequate lighting can increase productivity and protect you from eye-strain and headaches. It can also exude a cleaner and more cheerful environment for your freelancing gigs.
Keep Your Surroundings Clean
Clutter can be a major distraction, primarily if you work from home. Keeping your desk neat and organized could spell the difference between inspiration and distraction. And it doesn’t only apply to your desks. It can also relate to your house.
When you need to focus, also try to clean up your house during your free time. You’ll thank yourself when you go back to work because you’ll have less stress and be more productive in your work.
Word of caution, though. Make sure to schedule this ahead of time. You don’t want to be cleaning all day while not accomplishing any work.
Having your sacred office space can boost your productivity. Try these 6 tips and see the difference! Good luck with building your freelancing career!
It’s not what you know; it’s who you know that counts. This modern adage applies not only in business but also in your freelancing career. After all, to succeed in freelancing, you should treat it as an enterprise.
The question is, how do you widen your professional network? You don’t even go out of the house anymore!
Worry not! Here are 5 tips for building a professional network online to grow your freelancing career.
The first tip is to be confident. Most online freelancers might be afraid to meet new people (even online) because they are shy. Or maybe they feel that they are not worthy enough.
That is not true. Convince yourself that you can give value to every person you meet. Know that your expertise (although you may not be the best) can upskill someone you professionally talk to.
Be confident in your capabilities. And people will be more attracted to connect with you.
Start With People You Know
You may have friends who know people. Or you might have happy clients you are servicing already. Why not ask them for referrals?
Statistically speaking, referrals result in higher closing rates because there is trust from the referrer. If you really did a good job, don’t be afraid. Put yourself out there.
The worst case that can happen is that they don’t refer you to anyone. That’s it! But remember, it will always be a NO unless you ask.
Be Active in Facebook Groups
Facebook is truly a game-changer for both social and business networking. You can now find FB groups that comprise of like-minded people in your field of interest. One example is the “Filipino Freelancer with Australian Clients” community.
The best freelancing communities offer opportunities such as free training and discussions. If you want to meet new people, better participate in most of the threads and polls. In this way, people will likely know you and connect with you.
Build a LinkedIn Profile
In the area of professional networking, there’s LinkedIn with a reported 590 million members in 200 countries.
You too can build your professional network online while you’re working in your chosen field or career. LinkedIn offers many options for you to connect with people in your industry.
Don’t just build a resume-type LinkedIn profile. Aim to add value by sharing articles relevant in your field. Actively participate in communities under your niche so that you can professionally connect with people you like after.
Reach Out to Someone You Look Up to
Do you have people you respect as thought leaders in your field? It may be daunting. But you can try reaching out to people you look up to.
You’ll never know. You might end up with an influential mentor for your career.
Attend Freelancing Seminars and Networking Events (!)
It may not be online. But you should go out of your house from time to time, especially if it’s for a freelancing seminar or a networking event. Nothing beats face-to-face interaction.
One example is the Working Remote Conference last September. There are countless of like-minded individuals in one room. You can even chat with the speakers and connect with them on social media!
It’s important to note. Do not link to people just because you want to sell something to them or you just want their connections. Your new friends are smart.
Yes, referrals may come incidentally. But genuinely think of connecting with them to be a friend. Creating these real lasting relationships will go a long way, not only in your freelancing business but also in your life.
The global workforce has been changing rapidly for the last decade. A lot of companies are now embracing remote teams all over the world. No wonder. For the right people, it maximizes the productivity of the company and minimizes operational costs.
Alongside this trend, office-based companies (especially in the Philippines) have this unspoken discrimination for job applicants with disabilities, female/different gender-orientation, and old age.
Rise of the Baby Boomers
The question is, is remote work truly a great equalizer? The baby boomers are are people born between 1946 and 1964. Currently, in their 50s to 70s, these professionals are retiring or retired already and probably reached the top of their careers.
But in their prime age, they might go out of retirement because of financial needs. In this article, we will focus on baby boomers. Here are 5 reasons why baby boomers are perfect for remote working.
Remote Work is Result-oriented
It’s seldom that freelancers are hired based on their age. In remote work, productivity is king! You are not gauged based on your years. It’s in your ability to produce the results your clients want in the specific period given.
In fact, more and more retirees are freelancing in the United States. And it’s a growing trend in the Philippines as well.
Your Experience Can Outshine Younger Applicants
If you start freelancing, you may not get your ideal income just yet. But with your past experiences, it can outshine younger applicants. You already have valuable insights into operations.
You may even have rare technical skills that clients may want.
Good Work Ethics as a Leverage
Experience comes side-by-side with good work ethics. In the corporate world, your success is impossible to attain without hard work. This goes to show the level of commitment you are used to giving when you enter the online workforce.
Work While Being Healthy
Sickness may come with old age. But it’s too late to point fingers to blame. What we can do is find a solution.
You might not have the luxury of unlimited healthcare funds. But with remote working, you might be able to pay your bills with your own effort. Also, it’s healthy and flexible enough to be done at home. You don’t need to start commuting again in the horrible EDSA traffic.
Retirement and Work-Life Balance
It’s not too late to achieve the lifestyle you always wanted. Not all baby boomers were able to save for retirement.
Some baby boomers can capitalize on freelance work for adventure, while for others, it could provide more security to be able to have the retirement life they can enjoy.
Freelance work has not been this accessible as in the past. It may have been available but only to a select few. The only con is, baby boomers might need to learn how to use the current technology to cope up. You need to be able to use a computer to work remotely.
And it’s certainly doable with multiple free and paid PH-based remote working courses.
Today, freelance work is already an alternative career for people of all ages for as long as knowledge, skills, and talent are coupled with proper work ethics. Everyone can succeed, and no, it’s not just for the younger generation.
Does working from the comforts of your home sound appealing for you? Working online is a dream for most Filipinos. Working from home means you don’t have to deal with the stress of commuting through Manila traffic.
You get to be your own boss and manage your own time. You now have more moments with your family — more hours for your passion projects. Basically, you will have more time for the things that matter the most.
Now a question comes, where do you find clients? Heck, what nationality is the best client?
There is no “best” nationality out there. But there are certainly advantages to every foreign client. In this article, we will talk about the 6 advantages of working with Aussie clients. And why you should have one too.
Aussie Clients Are Laid Back
Australian clients are very flexible when it comes to giving projects. You can even enjoy flexible working hours with them. They don’t pressure their employees. They give you room for improvement as long as you give the effort and commitment.
Aussie Clients Are Fun-Loving
Australians value work-life balance. You might be surprised as to how informal your meetings might get. You might even have a few jokes over the conversation. If you work with them, expect a fun and light environment in your virtual workplace.
Australians are Straight Forward
Unlike Filipinos, Australians are direct to the point. When they see something wrong, they will call you out. Remember, this is not an attack against you. You did something wrong. It needs to be corrected. Don’t take it personally.
In the same way, they expect you to do the same when you see something that needs to be improved.
Alongside being straight forward, you can expect less bureaucracy when you work with them. You can go to your boss directly when you have suggestions — no need to climb a ladder of channels just to be heard.
Australian Time Zone Is Perfect for Filipino Freelancers
The time difference is manageable; Filipino remote workers don’t have to work the night shift as compared to working for American or European clients. We are just 2 hours away from Sydney time (which adjusts to three hours during daylight savings).
Because of this, most Filipino freelancers benefit from the close time zones as they can work during the day and take care and bond with their family at night.
Aussie Clients Are Generous
They don’t scrimp and pinch when it comes to fees. They are generous with their bonuses. They offer fair hourly wages and are prompt with their payments. Sometimes, they even give out beer money for company milestones.
There you have it. 5 advantages of working for Australian clients. What are your experiences working for Australian clients? Did we forget to include some traits? Comment down below!
The income we consistently get dictates the lifestyle that is possible for us. It affects the cars we drive, the house we can drive, and the activities we can participate in.
Money may not be the root of happiness, but it positively affects the things that make us happy. With the consistent inflow, if you had a choice, will you take a significant pay cut?
It may seem a stupid question. But seriously, quite a lot of people are in this crossroads. Heck, you might be stuck in this dilemma.
And it’s perfectly normal. There are instances where taking a lower pay might be your best career move yet. Here are 4 reasons when.
When It Evens Out Financially
That large pay cut might make sense if the expenses associated with working in your job will lessen anyway. For example, you are earning 50,000 PHP a month.
But because of the commute and the food you need to spend in, that 50,000 PHP goes down to 25,000 PHP net after everything.
Now, you are deciding to work from home with a freelancing setup. The base pay is just 30,000 PHP.
But you don’t need to commute. You don’t need expensive fast food. At the end of the month, you still have 25,000 PHP (Plus more time!).
Should you accept the pay cut? Well! That may be a yes since the incidental expenses will be lower anyway.
When You Are Making a Career Change
You are fed up with your job. It seems that you can’t get more growth in your career unless you get promoted. But then, you tried out a freelancing gig in your free time. It’s booming, and you think you can get more clients by making a career change.
The problem is, you are new, and the rates combined is relatively lower than your current job. Taking a hefty pay cut will make sense here.
At first, you will just be compensated by the value you put in. But as you get more clients, you will have the option to charge more for your services. The pay cut will just be temporary for your future growth.
You Feel It’s the Right Fit
We only live once. And arguably, our hours are spent most of the time at work. In the Philippines, it’s estimated to be 9 to 15 years just in traffic.
You don’t want to do the things you hate the most until your dying breath. To put even further, you don’t want to stay in a toxic workplace in your most productive years.
That’s why the “right fit” is essential in looking for a job. What are the goals of the company? Is the vision aligned with your values? Think about this. If you don’t care about the money, what else are you looking for in a company to make it your ideal one?
If you found a company with possible a “right fit,” it may be logical to start with lower pay. After all, what will the higher pay give you when you are just miserable every single day?
Work-life balance might be the reason for your career shift.
You want a less stressful life. You don’t get to meet your kids. Or you don’t even have the time to meet your friends or new people because you are buried in work.
Quantify the crazy schedules and deadlines with the money you’re getting.
Again, try to be selfish and check your future. Are all these hours of work worth it? For example, that freelancing job might be the answer to get the work-life balance you clamor for.
If you have the option to change careers, the lower pay might be just a starting point anyway. Ultimately, it might even be beneficial for your mental health.
But Do Not Quit Just Yet
Remember, you have to be prepared with the lower pay cut. Set a “transition fund” just in case the money you earn is not enough yet. Revisit your budget and plan accordingly.
A pay cut is not necessarily a bad thing. There are benefits that you can get it from it. You need to prepare just in case. Good luck!
Remote working has provided jobs for Filipinos that can give them a better lifestyle. Just the time alone saved from traffic can allow us to do more productive things.
You can use it to learn new skills. Focus more on that passion project you’ve always wanted. Or more time for your family. Arguably, the most accessible way to begin your freelancing journey is by becoming a virtual assistant! The problem is, where do you start?
Why Become a Virtual Assistant?
Virtual assistants are remote workers that help entrepreneurs around the world with their administrative tasks freeing up their time for more crucial functions in their business. These are the most common tasks passed to virtual assistants:
Lead Generation, Sales, CSR:
- Making phone calls
- Scheduling appointments
- Email correspondence
- Tech support
Content Marketing and Research:
- Data entry
- Social media management
- Blog management
- Graphic Design
And there are a lot of specialized types like SEO, Real Estate VAs, Amazon VAs, and so much more.
Virtual Assistants are in Demand Today
And this will not slow down anytime soon.
Choose Your Niche
The first step is choosing your niche. What is your current skill set? Chances are you have worked already for a certain job. What are you good at?
For example, you might have worked for a bookkeeper for a company. That might be a starting point. Or maybe you have a talent that you can monetize.
As for me, I’m not a graduate of any writing-related course but I was an editor when I was still studying. Lo and behold, this is now my full-time remote working career.
Try out things that you are interested in and skilled in. Who knows, it might be the start of your career.
Common Traits for Virtual Assistants
Learning how to become a Virtual Assistant will be different for everyone. But there are common traits you should possess to be an effective Virtual Assistant:
- Communication Skills
- Self-Starter Attitude
- Go-getter Attitude
Where Can You Learn the Skills?
There are plenty of resources online. But there is so much clutter, that you wouldn’t know what’s good or not.
If you badly need the skills, you can try out these 8 Legitimate Freelancing Courses to jumpstart your freelancing career.
Yes, it’s paid. But compared to most free courses, you will have a mentor that will guide every step of the way. They already have the valuable experience to help you navigate the freelancing market to your best opportunities as of the moment.
In the Philippines, the number of VAs is growing. More and more Filipinos are seeking the comforts of working from home and enjoying being their own boss. This trend doesn’t seem to be slowing down. If you’re keen on becoming a VA, jump into the bandwagon today!
Ever dream of having a remote job? With traffic in the Philippines worsening (3-hour commute on a normal day!), it might be the best time to find other options.
You don’t want to wake up at 4 AM just to be barely on time for a 9 AM – 6 PM shift. And don’t get me started when it starts to rain or a singer having a concert. Expect to add around 1 to 2 hours more!
Think about all the time you can save from working from home. You can spend it to learn new things you wanted. You can finally start things your passionate about. Or maybe just spend more time with your family.
The problem is, it’s not really that easy for the aspiring ones. You have joined freelancing groups. You are equipped with the skills you learned from legitimate freelancing courses.
But why can’t you find your clients? (Of course, this is assuming you applied for quite a number of companies. 1 application a week is terrible effort.)
This is where an agency comes in! Finding jobs in a legitimate remote working agency can connect you to the right companies with your current skills. These are 4 reasons why you should find remote work through an agency.
They Have a Large Network of Clients
Agencies are connected with businesses all over the world. They have a large network to connect you to possible clients. A lot of companies outsource their HR to agencies. Therefore, if you are connected to them, you might be the first in line if a job opportunity arises.
It’s alright to be rejected by companies. It’s normal to sift your way to find the one that will accept you. But this costs you time! Agencies are trained to match you with clients who are looking for your specifications.
If they connect you with a client, they already did a background test. You just need to wing it during the client interview.
Experts in the Market
Agencies are experts in the job market. They know what is currently in demand. In fact, they might even have first-hand job listings before it reaches outside the job market. Partnering with one assures you that you can take advantage of it,
Free Guidance and Feedback
The clients pay the agency to find the talent they are looking for. They have a vested interest in you. That’s why they are willing to give free guidance and feedback.
If you succeed, they succeed as well!
Here are 4 notable legitimate remote working agencies for different jobs in the Philippines:
This is just a starting point. A lot of successful freelancers, even the ones who currently own remote working agencies, started careers with the help of agencies. When you get accepted, have the initiative to learn new skills and hone the ones you currently have.
Who knows, you might be the one owning your own agency in the future. Good luck!
As a freelancer, working for small businesses has its perks. While it may not be that stable at first, but there are advantages that you will enjoy when you choose to work for them. Here are 7 reasons why you should work for small businesses.
More Skills to Learn
There are fewer tasks to divide among the staff. So you can work on a vast array of jobs. It’s not for the lazy though. You might need to learn multiple skills not confined to your job description.
This is especially appealing to people who are still trying to decide which area they want to specialize in. Working in small businesses lets you experience working on a number of positions and tasks so you get to decide where you want to focus on when it comes to your career.
Work Independently and Responsibly
As a small company, especially those operating remotely, they don’t have a lot of managers to micromanage you. They expect you to be more independent to do your tasks.
For some, this might be a productivity nightmare. But for the right person, it’s the perfect setup. You can focus on your tasks and muster the creativity to do it well.
Accountability and Job Satisfaction
And since you are a small team, you are accountable for your work. The responsibility is great. You failing might mean a big setback for your team. But on the other side, doing an exceptional job will feel much more satisfying knowing that you played a crucial role in its success.
No Red Tape
Have you ever had delays because of elaborate project approvals? When it comes to small businesses, there are fewer people for decision making. If you need approval, most likely, you just need a direct message (or one email) to get one.
Open to Change
Small businesses are flexible. They constantly adapt to changes in the market today. While not all, most big businesses have been used to certain ways of doing things. It’s hard for them to implement drastic company-wide policies. Just because of their sheer size.
When you suggest changes in a small business, decisions are made faster and instantly implemented with lesser problems when executed.
Every person in a small business is essential to its growth. In the early stages, we all need the productivity contributed by every single one. And it’s but right for the manager to reward top-performing workers.
If you did a job well done, you are sure to get commended because of your impact.
Workmates Like Family
Lastly, a high functioning small team feels like a family. Yes, you will have arguments and misunderstandings. But when you learn how to work well despite this, you will find a second home in your workplace. And it withers away the loneliness, especially in remote work.
There you have it! 7 reasons why you should work for small businesses. It may be a gamble but the benefits far outweigh it. Just remember, you can always have multiple clients at once as a freelancer. So try working for multiple small businesses and see how it goes.