Copywriting vs. Content Writing: What’s the Difference?

Copywriting vs. Content Writing: What’s the Difference?

Freelance Writing is in-demand in the digital age. Every business needs a writer to sell their services, maintain a facebook page, create marketing strategies, and so much more. 

There are two disciplines in writing that people get confused with. These are copywriting and content writing.

Yes, they are different. The writing style, the purpose, even the tone used, is distinct from each other. It’s good to know the difference to hone our skills in the practice properly. Here are the key differences between copywriting versus content writing.

 

Content Writing vs Copywriting

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Content Writing vs Copywriting

The significant differences between these disciplines are the purpose of why it’s written. Content writing aims to inform the target audience of relevant information they might be interested in. 

For example, if you are a remittance company for Filipinos in Australia, you may want to write blog articles about OFW visas, taking care of your family in long-distance, or the latest news in the Philippines.

In content writing, you are aiming to engage with your target clients. You build their trust and interest in your brand.

On the other hand, copywriting is intended for conversion or specific action. For example, you are selling a state-of-the-art laptop. An excellent copy guides you through the benefits of buying the item. And will carefully put multiple call-to-actions to get you to buy.

 

Direction and Language Pattern Used

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Direction and Language Pattern Used

Another significant difference is the language pattern used. 

In copywriting, it’s usually a linear conversation where the copywriter crafts sentences so that the reader would want to read the next sentence to another. 

Think of it like someone doing a 2-min presentation ending with a singular call-to-action which is to buy, to subscribe, or to insert-what-action-you-want-to-elicit.

Contrarily, content writing is multidirectional, where it’s like having a conversation with someone. Imagine talking to your friend about a topic you really like. There are side comments, by-the-ways, and links to relevant sources. As the conversation goes on, the writer wants to impart knowledge while letting you enjoy the talk. 

 

Emphasis on Emotions vs. Facts

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Emphasis on Emotions vs. Facts

Although both can be used in copywriting and content writing, there is an apparent different use of emotion versus facts on both.

With content writing, it emphasizes facts more than emotions. The writer presents relevant information for the target market to benefit from. Often, it doesn’t have direct statements to buy the product. 

Conversely, copywriting uses persuasive emotional language to get the client to buy that product.

 

Use Copywriting and Content Writing Hand in Hand

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Use Copywriting and Content Writing Hand in Hand

So which is better, copywriting or content writing? You actually need both. 

Content writers build the trust of your consumers. It makes the job of copywriters way easier. When you gain their confidence, it’s easier to sell ideas and products. After all, no one buys from people they don’t like.

 

Everyone Can Write

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Everyone Can Write

Now that you know the significant differences, how can you be a writer? I believe everyone can write. You don’t have to graduate with a college degree to write well. In fact, the best content right now is the ones that are easily understood by most.

As a standard, you can target a Flesch readability score of 60-70 (English easily understood by 13-15 years old) for your writing. The lower the number, the better it can be understood. You can read about the Flesch readability score here.

With that, you need to understand the difference between copywriting and content writing. Hopefully, this article helps you in choosing what to focus on in your writing career. Good luck!

 

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