Top 8 Digital Marketing Trends You Should Prepare For 2020

Top 8 Digital Marketing Trends You Should Prepare For 2020

Digital marketing is a growing field where Filipino freelancers thrive. More and more companies need to be present online to sell their products or services effectively — the reach of which has enormous potential. It can increase sales significantly, even with less marketing budget.

But as the reach grows, also the changes in digital marketing trends. We need to adapt to take advantage of opportunities in the digital space. With that, the top 8 digital marketing trends you should prepare for 2020.

 

Voice Search Trends

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Voice Search Trends

As people use more smart assistants more like Alexa, Siri, and Google Assistant, marketers should be ready to use keywords related to how people do voice searches. It may not happen yet in the Philippines, but the trends are already happening abroad.

It is expected that 50% of internet searches will be voice searches by 2020. With this, learning voice search SEO might be a good topic to learn for 2020. You check out this article by Neil Patel for more information.

 

The Rise of Chatbots

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The Rise of Chatbots

Chatbots are growing in prominence in digital marketing. As a business, we need to be there for our customers when they need assistance or inquiries. But we may not be available all the time. Or maybe you are just tired of answering the same questions over and over again. 

That’s why chatbots are important because it allows us to answer common questions. It frees our time to do other essential tasks, such as creating content. It’s also available 24/7.

Some well-made chatbots can even help a client with an item refund (I have with AirAsia’s chatbot!). And quite fast too. With all the benefits, the use of chatbots in digital marketing will continue to increase in 2020.

 

Shoppable Experiences in Social Media and Websites

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Marketing Week

Shoppable Experiences in Social Media and Websites

Have you seen any Instagram posts of clothes or items that you just wanted to buy but don’t know where to get? Where is the link to their website? Who will I contact? 

This will change as social media platforms and websites introduce “shoppable experiences” in the content itself. Your customers can now buy products straight from images and videos. It will lessen the steps before you make a sale because they can directly get the item when they see it in your social posts.

It can potentially boost your company’s sales with just this simple concept.

 

Tapping Micro-Influencers in your Niche

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Tapping Micro-Influencers in your Niche

Influencer Marketing is an effective way of selling your products through the influence of a famous personality. An influencer can entice their followers to buy your product just because they have the credibility to their following. 

But as an influencer grows in followers, the engagement towards them can be thwarted. I mean, if you have 1 Million followers, you can’t actually expect to engage with most of them. And they are expensive. 

That’s why micro-influencers are becoming popular. Micro-influencers are accounts with around 2000 – 30,000 followers, usually specializing in a specific niche. 

As a comparison, celebrity Justin Bieber has 125 Million followers with an engagement rate of 0.36%. Based on InfluenceMarketingHub.com, the estimated cost per post is around $247,462 – $412,436. 

Micro-influencers have an average of 4% engagement rate, which usually costs significantly lower. If you have the same budget, you can get multiple micro-influencers to promote your product.  

 

Vlogging

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Vlogging

In the era of social media, there is numerous content that is aspirational but not personal enough to impact our target market. 

Video log or Vlog allows people to relate to who you really are. People are clamoring for authenticity over the superficial. That’s why vlogging has changed the content landscape for digital marketing.

When people can relate to you and trust you, you can offer them products and services more effectively. To boot, videos are easier to consume with around 5 to 10 minutes on average time than a 2000 word blog.

It will continue to be in-demand for 2020.

 

Podcasting

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Podcasting

Another growing trend is podcasting. You may not have the time to read an article or watch a video, but you may listen to podcasts as you do other stuff like driving or cooking. People may be stuck in their commute (Hello EDSA!) using their phones more often. 

This made podcasting a tool to reach more potential clients. It boasts of high engagement rates and non-skipping of ads.

It’s relatively easy to make. You just need to record talks or a particular series that you can place your product with. Upload in a notable platform, and you’re good to go.

 

Bite-Sized Educational Content

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Bite-Sized Educational Content

The attention span of our customers is lessening every year. With all the content that can distract us, bite-sized educational content can help our digital marketing efforts, especially when we are promoting products. 

Yes, infographics are still useful. But people want to get the information they are looking for instantaneously. Creating snippets of content will help your digital content creation for 2020.

 

Gen Z is Entering the Workforce

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Gen Z is Entering the Workforce

The Gen Z are people born between 1997 to 2012. They are born purely when technological advancements are pacing up.

And most are entering the workforce, which means it’s a new consumer group that we can market on. Gen Z will comprise around 32% of the world population. If you are planning to tap this huge market, you need to adjust to what they want. 

Because of numerous social media scandals in the last decade, Gen Z values authenticity and privacy in social media. According to Oberlo.com, they also have short attention spans with an average of 8 seconds compared to the 12 seconds of Millenials.

There is a need to study their behavior further to produce relevant digital marketing content designed for them.

With that, I hope you get to prepare yourself for the coming trends in 2020! Good luck!

 

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